Tesla’s European Market Share Plummets: Why It’s Happening Now

Unpacking the Shocking Decline Amid a Booming EV Market Tesla’s market share in Europe has taken a dramatic hit, dropping significantly in February 2025 despite a surge in electric vehicle (EV) registrations across the continent, according to fresh data from the European Automobile Manufacturers Association (ACEA). The all-electric car giant, led by CEO Elon Musk, saw its sales plummet by a staggering 42.6% year-over-year, even as the broader battery-electric vehicle (BEV) market enjoyed a robust 26.1% growth. This alarming trend raises critical questions about Tesla’s position in one of the world’s most competitive EV landscapes. With fewer than 17,000 cars sold in the European Union, Britain, and European Free Trade Association countries compared to over 28,000 the previous year, Tesla’s dominance appears to be slipping. What’s driving this unexpected downturn for the EV pioneer? A mix of intensifying competition, Musk’s controversial political moves, and shifting market dynamics of...